Hello. I’m Larry.

Conceptual Creative Director

I’ve been in the advertising game for over 15 years. Hispanic Market. Multi-cultural Market. General Market. I specialize in reaching youth audiences. Traditional. 360. Fully Integrated. Broadcast. Digital. Social. Content Creation & Curation. AI and AR filters. First comes the strategy, then comes the big idea, followed by the execution. So there is a method to the creative madness. Gatorade. Jordan Brand. Nike. Hennessy. Google. Meta. Champion. Oreo. McDonald’s. I’ve led successful campaigns for elite brands. And now, I’m hyper focused on athletes and entertainment. So hit me up for your athlete narrative, brand partnership and collaboration needs. HitUpLG@gmail.com

HitUpLG

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HitUpLG

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HitUpLG ⦁ HitUpLG ⦁

NARRATIVES

SHEDEUR SANDERS x GATORADE

If it aint Legendary talk, it’s noise, which Shedeur is a master at blocking out.

PAIGE BUECKERS x GATORADE

For Paige, it’s about more than coming back, it’s about coming correct.

CAITLIN CLARK x GATORADE

Dreams are never a long shot when you put in the work like Caitlin.

SEAN WOTHERSPOON + GREG ŸUNA x NETFLIX

Sean and Greg came together to bring a romcom to life for a real couple.

PAIGE BUECKERS x GOOGLE CHROME

On the court we all know how crazy Paige’s bag is but now we get a glimpse into how crazy her tabs are.

CANDACE PARKER x CHROMEBOOK PLUS

Did you know that when Candace isn’t in the game, she’s on the game? Find out which ones sparked her competitive nature.

DJ KHALED x GATORADE ID

DJ Khaled announces he has the keys to the first of it’s kind customization platform from Gatorade.

THANK YOU BASKETBALL, HOUSE OF HOOPS

Yall remember when they shut down basketball during the pandemic? Well, it never shut down our love for the game.

DEDE LOVELACE + CRISSA JACKSON + NELSON CHAN + IAN EASTWOOD x CHAMPION

A name like Champion may sound hard to live up to. But it’s actually easy when you dare to be yourself.

CASE STUDIES

36 SECONDS OF LIGHT WORK CHALLENGE

We launched a new Jordan shoe on TikTok.

THE LAST DANCE SOCIAL ENCORE

When the episodes went off, our social channels turned on and continued the conversations.

JORDAN TIKTOK BELONGS TO HER

By building community with women created content, we made Jordan TikTok Hers.

23LIVE FROM THE SNKRS APP

We gave sneaker heads a chance to experience more W moments on an app notorious for giving out L’s.

HIP HOP’S 50 YR ANNIVERSARY CELEBRATION

Who better to celebrate 50 years of Hip Hop than the most mentioned spirit brand in Hip Hop’s history.

LAS VEGAS GRAND PRIX

Chrome is known for being fast but a night race in Vegas gave us an opportunity to show off the benefits of Dark Mode.

CONTENT

WELCOME TO THE G LAB

LESSON: ORIGIN OF GATORADE

LESSON: JORDAN FLU GAME

CAITLIN IN THE LAB

RDCWORLD LIVESTREAM FROM THE LAB

GATORADE X ERIC EMANUEL REVEAL

GATORADE x ERIC EMANUEL DUNK

GATORADE MYSTERY FLAVOR REVEAL

HENNESSY X TEYANA TAYLOR

BG X UNRIVALED

ANDROID X KAITO - DANCE

ANDROID X KAITO - WORKDAY

EXPERIENCE

Laundry Service // Brooklyn, NY // Mar 2020 - Mar 2025
CREATIVE DIRECTOR, GROUP CREATIVE DIRECTOR
Clients: Gatorade, Jordan Brand, Nike, House of Hoops, Hennessy, Google, Meta, UBS, ACC
360i // New York, NY // Aug 2016 - April 2020
ASSOCIATE CREATIVE DIRECTOR
Clients: Oreo, Champion, CarMax, Canon, United Airlines, Purina, Nespresso, Lean Cuisine, Nestle Water, Coffee-mate, Target 
Miami Ad School NYC // New York, NY // July 2015 - July 2020
INSTRUCTOR - IDEAS FIRST, IDEA PRESENTATION
Transforming students into idea generators.
Kreative Kontent // Miami, FL // 2012-2013, 2014-2015, Aug 2015 -Jan 2016
FREELANCE CREATIVE DIRECTOR
Client: Florida Department of Agriculture, Fresh From Florida Campaign
Alma DDB // Miami, FL // Jan 2010 - May 2015
ART DIRECTOR, SENIOR ART DIRECTOR, ASSOCIATE CREATIVE DIRECTOR
Clients: McDonald’s, Tobacco Free Florida, Clorox (Clorox Bleach, Pine-sol, Glad, Kingsford), Diageo (Buchanan’s), Florida Blue, BBVA, Visit Florida
Jung Von Matt // Hamburg, Germany // Jan 2008 - Mar 2008
ART DIRECTOR, INTERN
Clients: Mercedes, Quelle, Sixt, Red Bull

EDUCATION

Miami Ad School // Miami, FL // 2006-2008
Art Direction Program
Virginia Commonwealth University // Richmond, VA // 2002 - 2006
Bachelors of Science, Mass Communications - Creative Advertising Track, Minor in Marketing